About Us

Leads Saajkari, the curated Marketplace by Cavirk with a clear conviction that the future of luxury lies in authenticity, cultural lineage, and craftsmanship. With a deep-rooted passion for fashion and heritage, she is reimagining how handcrafted products are discovered, valued, and experienced.

Under her leadership, Saajkari defines luxury through authenticity and provenance—championing products that carry a traceable story, uncompromised workmanship, and fair, transparent value. By working closely with creators and curators, she ensures that every piece on the platform reflects integrity, refinement, and a genuine connection to its origins.

Pooja's vision is to position Saajkari as the world’s most credible destination for handcrafted luxury: a platform that elevates artistry, builds trust with discerning consumers, and brings meaningful, story-rich products to a contemporary global audience.

Pooja’s leadership is driven by purpose—honouring craftsmanship, protecting heritage, and shaping a modern luxury ecosystem where every exceptional creation finds the recognition it deserves.

Anand Iyer is the Strategy and Operations Lead for Saajkari - the curated Marketplace by Cavirk, where he drives the development and execution of the platform’s operational strategy. He is responsible for strengthening process excellence, optimizing seller management, and transforming data into strategic insights that enable robust decisions across the organization.

At Saajkari, Anand plays a pivotal role in building a scalable, efficient, and trust-driven marketplace for India’s handloom and handicraft ecosystem. He oversees key operational function - from seller onboarding and performance governance to end-to-end workflow optimization - ensuring artisans and sellers experience seamless support as they grow their businesses on the platform.

Anand is deeply committed to creating an environment where marketplace partners can thrive. His focus on structured processes and continuous improvement helps establish Saajkari as a reliable and growth-oriented partner for handicraft sellers and artisans.

A strong advocate for data-driven decision-making, he leads initiatives that translate operational intelligence into measurable business gains—in efficiency, customer experience, and revenue growth.

As Saajkari continues its journey toward becoming a globally recognized destination for handcrafted excellence, Anand brings a combination of strategic clarity, operational discipline, and a deep passion for empowering India’s artisan communities.