About Us

Leads Cavirk Marketplace with a clear conviction that the future of luxury lies in authenticity, cultural lineage, and craftsmanship. With a deep-rooted passion for fashion and heritage, she is reimagining how handcrafted products are discovered, valued, and experienced.

Under her leadership, Cavirk Marketplace defines luxury through authenticity and provenance—championing products that carry a traceable story, uncompromised workmanship, and fair, transparent value. By working closely with creators and curators, she ensures that every piece on the platform reflects integrity, refinement, and a genuine connection to its origins.

Her vision is to position Cavirk as the world’s most credible destination for handcrafted luxury: a platform that elevates artistry, builds trust with discerning consumers, and brings meaningful, story-rich products to a contemporary global audience.

Pooja’s leadership is driven by purpose—honouring craftsmanship, protecting heritage, and shaping a modern luxury ecosystem where every exceptional creation finds the recognition it deserves.

Cavirk was founded by Debdeep Mukherjee and Bhanu Gupta with a vision to preserve and promote India’s rich heritage of handcrafted luxury. Initially established as a curated brand for artisanal products, Cavirk is now evolving into apremier marketplace for authentic, GI-registered handicrafts, offering a seamless platform for manufacturers, boutique owners and artisans to connect directly with discerning global customers.

The name “Cavirk” reflects our ethos. With this transition into a marketplace in May 2025, Cavirk is set to become a trusted global destination, enabling customers to explore and acquire heritage-rich textiles and handcrafted masterpieces while empowering India’s most skilled artisans and craftspeople.